Gjøvik Tech Racing
Gjøvik Technology Racing (GTR) is NTNU Gjøvik's first student engineering team, a cross-disciplinary group of nearly 20 people designing and building an energy-efficient electric car for Shell Eco-Marathon 2026. I was brought in to lead the website design, working alongside other NTNU campuses and researching comparable racing teams to understand sponsor presentation, competition communication requirements, and how to establish technical credibility with a brand-new organisation.
The design process began with an intensive benchmarking phase: studying student engineering teams, motorsport websites, and how they handle everything from sponsor logos to recruitment. From there I moved to hand sketches and low-fidelity layout drafts to test different information hierarchies and navigation models quickly, without committing to any visual direction. Special attention went to sponsor visibility rules and placement to align with competition and partnership guidelines.
Wireframes of core pages and user flows followed, before moving into high-fidelity design. The goal throughout was a site grounded in tested structure and stakeholder requirements rather than purely visual preference. The project is ongoing and will serve as the foundation for future GTR teams over the coming years.